Los Angeles: tribe Records announced its signing of Australian singer-songwriter gilli moon at a performance and signing party in Studio City, California, in September. A large crowd of fans, tribe Records executives, and gilli’s creative team were on hand at the Sonoma Blue Café to witness and celebrate the signing .. tribe Records president Marco Dydo said, "we are very excited about the prospect of working with gilli -- we believe she is the next rising star on our collective musical horizon." The producers intend to capture gilli’s artistic vision through a concept approach. "Weaving a tale of 'trial-by-fire,' in which the listener emerges victorious, gilli’s music talent combines deep sonic and melodic textures with a free-flowing lyric style, "commented Anne Howard-Maxwell, director of Artist Relations for the label." This artist has an astounding voice -- and a rich tapestry of life experience. She's passionate and intensely emotional, and that comes through in her songs. We want this album to embody her hunger for life and performance."